Welcome to the world of “Babies & more”, where we celebrate the wonder of childhood and the journey of parenthood. Discover charming fashion ranges that combine style and comfort, along with gentle baby care essentials that prioritize safety.

Our enchanting toys inspire imagination, while our curated nursery selection creates a safe and cozy space for your little one.  Embrace every moment with “Babies & more”.

Established in 2023 and premiering its first store in The Warehouse, Kuwait, Babies & More is an esteemed brand of the Apparel Group. More than just a retail name, it embodies a philosophy of steadfast support and understanding for parents. Every child's future is a story; we are devoted to beautifying it.

Here, parenthood is about products, moments, milestones, and memories. From the first-time parent to the seasoned caregiver, our mission is to be your trusted ally. We bring a deep insight into the early years, offering meticulously curated products grounded in expert knowledge.

At Babies & More, we do not just provide items; we offer experiences. Through our active listening and personalized advice, we simplify and enrich every parenting step. Because to us, every step in this beautiful journey matters.

Brand Vision

We are the caring expert on parenthood

Modern parenting is hectic and demanding

We know parents are under pressure, short of time bewildered by choice and anxious to make the right decision for their children

That’s why Babies & more is here to mums & dads be the best parents they can be

We are experienced companions on their journey, their ally in navigating parenthood, trusted authority on everything childhood

Our purpose is to make parenthood easier by providing mums and dads the expert knowledge support and products they need to give their kids the best

Brand Values

We are the Experts 

We are the authority on parenthood, we empathize with our customers and provide them with specialist knowledge, advice & choice that they need at every stage of their journey. Through the expertise we share and the products we offer, we curate a superior shopping experience 

We Care

Children deserve only the best that’s why ensure every product we offer is created with utmost care and consideration but caring is also but more than just products. It’s about the relationship & communities we build with our customers

We Understand

Because we care we take the time to understand the needs & preferences of parents and their children. We empathize with our customers and provide them with information, advise and choice at every stage of their journey 

We are responsible

We want to leave children a better planet & bright future. That’s why we practice social, environmental responsibility and are on a journey to offer more sustainable products and services that help communities, customers, and the planet