Our Story
ABOUT US
R&B is derived from two words: Rare and Basics.
Rare stands for fast fashion and Basics stands for never-out-of-stock products.
R&B Fashion, Apparel Group's homegrown, omnichannel, value and lifestyle
fashion brand, was founded in 2012 and is today's fastest-growing value fashion
retailer.
R&B was launched in Oman, Muscat Grand Mall, in October 2012 and now has a strong
presence with 123 stores across MENA and India with an E-commerce website for our customers' convenience.
With the single aim of addressing the fashion needs of every individual in the
family, offering good quality at a fantastic value, R&B delivers fashion
for men, women and children, along with footwear, accessories, cosmetics and
household products.
Our merchandise is regularly updated to ensure it always delights customers with a
fresh and new offering, adding vibrancy to our stores.
We look forward to welcoming you to R&B!
Sustainability
- We are proud members of the Better Cotton Initiatives
- BCI is a voluntary, non-profit program that works with farmers worldwide to make cotton production better for people, the environment and communities where it is grown, and ensures a responsible use of cotton.
- We are committed to sourcing 50% of our cotton as more sustainable cotton by 2026.
- Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
WHAT is R&B?
R&B is derived out of two words, Rare and Basics.
Rare stands for fast fashion and Basics stands for never out of stock products.
A typical R&B store comprises of six sections.
Kids fashion
Women’s Fashion
Men’s Fashion
Lingerie
Footwear
Accessories
Impulse- QBAY products
Brand Values:
Our team’s prime objective is to make sure that every product we offer reflects consistent quality and value.
At R&B we strive to achieve the following commitments:
Our team’s prime objective is to make sure that every product we offer reflects consistent quality and value.
At R&B we strive to achieve the following commitments:
The product:
Is designed exclusively for R&B
Is fashionable with broad appeal
Promises great quality
Is absolute value for money
Is sourced from all across the globe.
