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Privacy Policy

Table Of Contents

What Personal Data do we collect?

We collect your personal data relating to your identity, demographics when you use the Platform. Some of the data that we may collect includes but is not limited to data provided to us during sign-up/registering or using our Platform such as name, date of birth, address, contact number, email ID and any such data shared as proof of identity or address. 
Some of the sensitive personal data may be collected with your consent, such as your bank account or credit or debit card or other payment instrument information or physiological information (in order to enable use of certain features when opted for, available on the Platform to assist you with your shopping experience) etc. all of the above being in accordance with Personal Data Protection Law, KSA. 
Our primary goal in doing so is to provide you with a safe, efficient and customized experience. In general, you can browse the Platform without telling us who you are or revealing any personal data about yourself. Once you give us your personal data, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide data, by choosing not to use a particular service or feature on the Platform. We may track your buying behavior, preferences, customer call data records, device location, browsing history, URL, IP Address and other data that you choose to provide on our Platform. We use this data to do research on our users' demographics, interests, and behavior to better understand and serve our users. This data is compiled and analyzed on an aggregated basis.
If you enroll into our loyalty program, surveys or participate in third party loyalty program or surveys offered by us, we will collect your personal data such as name, contact number, email address, communication address, date of birth, gender, PO Box / zip code, lifestyle information and demographic details which is provided by you. Participation in these surveys is voluntary. You may be redirected to third party partner websites/ platforms via our Platform for participating in such loyalty programs or surveys. When such a third-party partner collects your personal data directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party partner’s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any data. 
If you choose to post messages, photos, gift card message box, or leave feedback/product review or if you use voice commands to shop on the Platform, we will collect that data you provide to us. Furthermore, we may use the images shared by you. Note that such messages posted by you will be in public domain and can be read by others too, please exercise caution while posting such messages, personal details, photos and reviews. We retain this information as necessary to resolve disputes, provide customer support, internal research and troubleshoot issues as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such data. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order or consuming our online content or services or participating in any event) require registration. We may use your contact data to send you promotional or marketing offers based on your previous orders or preferences.
If you receive an email, notifications/ website links/ a call from a person/association claiming to be from Apparel Group seeking any personal data like debit/credit card PIN, net-banking or mobile banking password, we request you to never provide such data. We at Apparel Group or our affiliate logistics partners do not request you for such data. If you have already revealed such data, report it immediately to an appropriate law enforcement agency.
 

How do we use your Personal Data?

We use personal data to provide the services you request. To the extent we use your personal data to market to you, we will provide you with the ability to opt out. We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; to resolve disputes; troubleshoot problems; help promote a safe service; collect money for our product or services; inform you about offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis and surveys; and as otherwise described to you at the time of collection of data. We will ask for your permission to allow us access to your text messages (SMS), instant messages, contacts in your directory, camera, photo gallery, location and device information: (i) to send commercial communication regarding your orders or other products and services (ii) enhance your experience on the Platform and provide you access to the products and services offered on the Platform[AS1.1] by sellers or affiliates. You understand that your access to these products/services may be affected if you do not provide us with your consent.
In our efforts to continually improve our products and services, we collect and analyze demographic and profile data about users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information. (in accordance with Article 4, Implementing Regulations, KSA)

Who do we share your Personal Data with?

We may share your personal data internally within Apparel Group, our other corporate entities, and affiliates to provide you with access to the Platform. These entities and affiliates may market to you unless you explicitly opt-out. We may disclose personal data to third parties such as prepaid payment instrument issuers, third-party reward programs and other payment opted by you. This disclosure may be required for us to provide you services and products, to comply with our legal obligations, to enforce our user agreement, to facilitate our marketing and advertising activities, to prevent, detect, mitigate, and investigate fraudulent or illegal activities.
We may disclose personal and sensitive personal data to government agencies or other authorized law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. 
We may disclose personal data to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
We and our affiliates will share/ sell some or all your personal data with another business should we (or our assets) merge with, or be acquired by that business, or reorganization, restructuring of business. Should such a transaction occur, that other business (or the new combined entity) must follow this Privacy Policy regarding your personal data.

How do we keep your Personal Data secure?

We have implemented reasonable technical and organizational measures to protect the data we collect about you in compliance with our legal privacy and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of your data. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any data you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.
By using our Platform or providing personal data to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Platform. If we learn of any breach, we may notify you electronically, by posting a notice on our Platform or by mail. (In accordance with Article 20, Personal Data Protection Law, KSA)

How long do we keep your data?

We retain data collected in the context of our Platform for a period of up to 5 Years, unless otherwise required by law or applicable contract.
We may retain the data as per the instructions of our customers or partners who provide such data or as required to fulfil our contractual obligations. In case any information is provided by you in participation of a survey, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.
After the applicable retention period, we will only retain and may only use your data: (i) in an aggregated or anonymized format; (ii) to comply with our legal obligations; and (iii) to resolve disputes and enforce agreements. Please note that the use cases stated in this provision will apply as an exception to your data subject or consumer rights related requests. (in accordance with Article 4, Implementing Regulations, KSA)

Choice to Opt-Out

We provide all users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from us. If you do not wish to receive promotional communications from us, please unsubscribe by clicking on the unsubscribe link in the emai[AS2.1][MK2.2]l. (in accordance with Article 28, Implementing Regulations, KSA)

Do we transfer your data outside KSA?

We may share your data with our corporate entities, affiliates, logistic partners (if your order must be shipped outside the KSA borders), marketing channels and other third parties described above who are based in countries outside KSA, subject to any contractual or legal requirements. You agree that all data processed by us may be transferred, processed, and stored anywhere in the world.
While some countries may not have data protection laws that are equivalent to Personal Data Protection Law, KSA, we will take reasonable measures to protect your data in accordance with this Privacy Policy.

Advertisements

We use third-party advertising companies to serve ads when you visit our Platform. These companies may use data (not including your name, address, email address, or telephone number) about your visits to our Platform and other websites. You have an option to opt-out from tracking of personalized advertising using the “opt out of Ads Personalization” settings using your device’s settings application. 

Use of Children Data

Use of our Platform is available only to individuals who can form a legally binding contract. We do not knowingly solicit or collect personal data from children under 18. If you have shared any personal data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the data in accordance with this Privacy Policy, at your sole liability.

Data Deletion and Retention

You have an option to delete your account by visiting your profile on our Platform, this action would result in you losing all information related to your account. You can also write to us at dpo@apparelgroup.com. [AG Legal4.1]By deleting your account, you will not be able to access your order history, your preferences, details of any pending orders, exchanges, return or refunds, coupons or benefits from loyalty programs. We may, in the event of any pending grievance, claims, pending shipments or any other service, refuse or delay deletion of the account. Please note that deletion of account will not be retroactive and will be in accordance with the terms of this Privacy Policy and applicable laws.
To access the Platform again you would need to register as a new user. We retain your personal data for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud; to enable us to exercise its legal rights and/or defend against legal claims; or for other legitimate purposes. We may continue to retain your data in anonymized form for analytical and research purposes. (In accordance with Article 18, Personal Data Protection Law, KSA)
 

Your Rights

You consent and ensure that the personal data you share with us is accurate and, where necessary, kept up to date. You may access, rectify, and update your personal data directly through the functionalities provided on the Platform. You have an option to withdraw your consent by writing to us at dpo@apparelgroup.com. We may verify such requests before addressing them. Your withdrawal of consent may hamper your access to the Platform. You understand that we may take 30 days to address or notify you the reason for delay in addressing your request.  (In accordance with Article 3, Implementing Regulations, KSA). We shall take all reasonable steps to address your requests for any amendments to your personal data.

Consent

By visiting our Platform or by providing your data, you consent to the collection, use, storage, disclosure and otherwise processing of your data on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing your personal data over the Platform or any partner platforms, consent to us (including our other corporate entities, affiliates, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. (In accordance with Article 4, Implementing Regulations, KSA and Article 2, Regulation on Data Transfer, KSA))

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our data handling practices. We will alert you to significant changes by placing a notice on our Platform or by email when required by applicable law.

Data Protection Officer

If you have a data subject access request, query, concern, or complaint in relation to collection or usage of your personal data under this Privacy Policy, please contact write to us at dpo@apparelgroup.com.

Customer Support: You can also reach our customer support team to address any of your queries or complaints at customersupport@apparelgroup.com.